Swim School

CLIENT: Menlo Swim & Sport

BACKGROUND: For many years Menlo Swim & Sport used stock photography to illustrate their advertising campaigns. Previously, they determined that it was too time consuming and expensive to hire a photographer for custom photography. Additionally, they did not want to spend money on models or have interruptions in their on-going daily activity. We met with them and came up with a fee schedule that worked within their budget and future advertising needs.

SOLUTION: Menlo Swim & Sport has a diverse clientele where everyone is welcome. With that concept in mind, I wanted the photography to depict real people enjoying a wide variety of activities at this community facility. The secondary goal is to build a photo library that can be used on their website and for print collateral materials designed by my partner (Diane) at Pixel-Gym.